Italian Decoration - Capannori (LU)

ABOUT US

Late 1800s

The Origins

In the last quarter of the 19th century, Antonio Meschi, a Tuscan grower, began cultivating and selling ornamental plants, seeds, grains, and bulbs in local markets, helped by his oldest son Giuseppe. His passion for nature and craftsmanship laid the foundation for a family tradition that would endure for generations. This first step connected the Meschi name to the world of flowers and plants, creating a legacy that still inspires Italian Decoration today.

1912—1924

From G. Meschi & F.llo to Meschi Company

In 1912, Pietro Meschi joined his brother Giuseppe, and together they founded G. Meschi & F.llo, expanding exports with decorative products such as sun-bleached Ruscus, shipped to the United States for Christmas wreaths. By 1924, the business had grown into the Meschi Company, specializing in drying, colouring, and chemical preparation of flowers and plants. This period marked the true international breakthrough, with wholesalers across Europe recognizing the quality and innovation of Tuscan craftsmanship.

Early 2000s

Italian Decoration Srl

At the dawn of the 21st century, the family's century-old expertise evolved into Italian Decoration Srl. The new company inherited the know-how of the Meschi family while embracing modern design trends, sustainable practices, and innovative processing techniques. This transformation positioned Italian Decoration as a leading wholesale supplier in global markets, offering premium preserved and dried flowers that blend traditional craftsmanship with contemporary design.

Today

Tradition Meets Innovation

Today, Italian Decoration continues to unite Tuscan heritage with international vision. The company offers a wide variety of preserved and dried flowers, from timeless classics to innovative collections, always attentive to colours, trends, and eco-friendly processes. At Italian Decoration, we build strong B2B partnerships with wholesalers and distributors, who are at the heart of our business. As a leading European manufacturer of dried flowers and preserved botanicals, we supply exclusively to the wholesale channel, supporting our partners with reliable supply and expertise. Our wholesale partners bring our collections to the market, supplying retailers, interior designers, decorators, and event professionals in more than 40 countries worldwide.